About Us

The image shows a brick building with large arched windows. There are several people sitting and standing outside the entrance, which has a sign that reads 'SAN FRANCISCO CABLE CAR MUSEUM'. Some people are walking across the street, and there are parked cars along the lane. The sky is blue, and a traffic light and streetlamp are visible. Trees partially obscure the right side of the building.

Our Story and Mission Make Us Different

Colorful mural on a brick wall depicting a woman with dark hair and a fierce expression, accompanied by a stylized dragon with orange and yellow scales and sharp teeth, with Chinese characters and a landscape with trees and clouds in the background.

Driven By Passion

Our Story:

Founded in July 2026 by a group of San Francisco natives, San Francisco Explorer Tours, LLC was born from a passion for sharing the real San Francisco Chinatown with visitors.

We are not just another tour company - we are locals who love our city and want to help you experience it like one of us.

All our guides are extensively trained, deeply knowledgeable, and committed to creating personalized experiences that match your interests.

Our Mission:

We believe tourism should benefit both visitors and the local community. That’s why.

  • We only employ guides who live in San Francisco.

  • We support local small businesses on our tours.

  • We donate $1 per traveler to a local church, a memorial hall, and a temple.

  • We keep our group sizes small to reduce impact.

When you tour with us, you are supporting the real SF Chinatown.